O Autor define o fênomeno do Brand Hijack ou Consumer Takeover como o ato em que o consumidor assume o controle sobre a marca, deixando de lado os profissionais de marketing e definindo o caminho da evolução da marca. Brand Hijack - marketing without marketing, de Alex Wipperfurth.
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Fast Company
- The only viable solution to the nation's <em>public</em> infrastructure crisis is <em>privatization</em>.
- Fast Talk Question - For sports teams, is substantially raising ticket prices to finance new stadiums worth the risk of alienati
- The only viable solution to the nation's public infrastructure crisis is privatization.
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